Documentary

Client: Kellogg’s South Africa

Campaign: Breakfast for Better Days

Brief: Help position Kellogg’s as the provider of a healthy breakfast that helps you start your day, and get the public to buy a specially marked Kellogg’s cereal to further the cause.

Insight: 1 out of 3 children from disadvantaged homes, typically from the townships, go to school without having breakfast.

Idea: Web documentary of a day-in-the-life story about a child who doesn’t have breakfast — urge viewers to join Kellogg’s cause.

KELLOGG'S "BREAKFAST FOR BETTER DAYS" — MPHO MINI DOCUMENTARY

Client: MTN

Campaign: "ALONE BUT TOGETHER"

Brief: Raise urgency around a new RICA bill that requires network subscribers to register their handsets or face termination.

Insight: Customers, especially pay-as-you-go one's, don't think they'll be affected by the passing of the new bill.

Idea: A 4-part web series about a fictional rehab where "disconnected syndrome sufferers" (subscribers) go for treatment.

MTN RICA "ALONE BUT TOGETHER" MINI DOCUMENTARY

MTN RICA DOCUMENTARY CASE STUDY

Client: Nike Sportswear

Campaign: Always On

Brief: Showcase Nike's SP '11 performance, training and lifestyle range in an engaging and disruptive way.

Insight: Oscar is as much a style icon as he is a track legend, and commands a growing fan base beyond the sport.

Idea: Go behind the scenes to learn about what keeps Oscar switched on (on and off the track).

NIKE "ALWAYS ON" Ft. OSCAR