Client: Nestle Bar-One
Campaign: The Awesome & The Energy
Brief: Conceptualise and create a catchy print ad to help differentiate the product from its category by communicating its taste and energy attributes (while educating consumers about its intrinsic ingredients of natural glucose, real Nestle chocolate and malt-infused nougat).
Insight: Unlike their female counterparts, male consumers need a "a good reason" to indulge in chocolate.
Idea: Make it easier for males to justify indulgence by communicating its mental and physical energy benefits in an iconic (and tactical) way.
BAR-ONE AWESOME & ENERGY DOUBLE PAGE PRINT ADS
