Radio

Client: Coronation

Campaign: Seen and Unseen

Brief: Come up with a radio equivalent of the Seen and Unseen campaign (Digital OOH & Digital), that provides social commentary on how things aren't always what they seem in the age of social media (head over to the Digital tab for broader context).

Insight: As humans, we have developed a careful use of language to disguise what we really mean, not without with good intentions.

Idea: Collaborate with Gareth Cliff and Cliff Central (Un-radio) to create a platform where live-stream and online subscribing audiences can share funny and personal instances of irritating euphemisms and pleasantries — with the opening and closing billboards highlighting Coronation's service and campaign radio spots.

Client: FNB Gold

Campaign: SWITCH

Brief: Help debunk myths about banking with FNB through an edutaining radio spot.

Insight: In the vernacular township context, the word "amahemhem" refers to anything that can be regarded as hearsay or an unfounded rumour.

Idea: Create an accapella piece in collaboration with the South African Accapella Group, that debubks these rumours in an entertaining yet informative way.  

Client: Shell V-Power Nitro+

Campaign: Beatbox

Brief: Raise awareness about the new performance enhancing (and gunk preventing) engine oil with Nitro+ technology.

Insight: Young motorists aren’t brand loyal when it comes to motoring/engine products.

Idea: Make petroleum hip, and radio would serve the execution us to this end.

SHELL V-POWER NITRO+ "BEATBOX"

Client: Distell

Campaign: The Hop Reinvented

Brief: Help launch and differentiate new Hunter's Edge from the beer and cider categories by communicating its cider refreshment and hop satisfying attributes.

Insight: Target audience (urban males in their mid twenties to late thirties) don't want to be defined by their drink (considering the stigma that beer is for men and cider for ladies).

Idea: Present new Hunter's Edge as a drink that challenged the status quo by reinventing the hop — for the youthful male drinker who can't be defined or boxed.

NEWHUNTER'S EDGE "THE HOP REINVENTED"

Client: Lucozade South Africa

Campaign: Lucozade Data Boost (Skype Interview & GPS Navigator)

Brief: Devise a push & pull volume driving nationwide promotion.

Insight: DATA is social currency, especially to the millennial user base.

Idea: A high frequency radio & social campaign — playing on the tension of running out of DATA — to drive consumption of Lucozade with a chance to win big DATA prizes!

LUCOZADE DATA BOOST

Client: DSTV Multichoice

Campaign: Phineas & Ferb Missions


Brief: Spread awareness (and raise ratings) about the much anticipated 2nd season of the popular kids show, Phineas & Ferb, premiering on the new DSTV's new XD channel.

Insight: Many parents (and kids) aren't aware of the channel switch from the Disney Channel (3030 to the new Disney XD.

Big Idea: In line with the upcoming 2nd season premiere, pre-launch a Mxit Missions drive: a kids detective-themed game that will allow the kids to explore the world of Phineas & Ferb new season (with show-themed giveaways), while learning about the premiere and show's new slot.

DSTV DISNEY XD "PHINEAS & FERB"

Client: First National Bank

Campaign: SWITCH


Brief: Cone up with a Summer campaign series (radio and TV) that educates current and prospective customers about the benefits of FNB eBucks rewards — with a call-to-action to SWITCH to FNB.

Insight: For the youth, December is a time of get-togethers and road-trips, but it also comes with penny pinches and money worries.

Idea: Use the popular Akulaleki song by Sumthing Soweto and DJ Maphorisa to highlight the anxiety of making plans without funds and position FNB eBucks rewards as saving the day.