Out Of Home

Client: Gautrain

Campaign: Street Names

Brief: Get more motorists and commuters between the Greater Johannesburg area & Pretoria to consider the rapid train transport system, Gautrain, as a viable alternative.

Insight: Traffic is the enemy.

Idea: Rename high traffic roads between JHB & PTA by adding a clever, funny spin on them — with a call-to-action to “use the train.”

GAUTRAIN "STREET NAMES"

ANDY RICE ON ADVERTISING GAUTRAIN "STREET NAMES" COMMENTARY

Client: Coronation

Campaign: Unseen Campaign.

Insight: What people sometimes put forward as their reality on social media isn't often the whole story.

Idea: Shoot and curate typical scenarios of people staging so-called milestones via social media that turn out to be half-truths as revealed in the big picture. The takeout is that when looking for investment partner, investors can trust Coronation to always show them the Unseen events that influence that choices — thereby earning their trust.