Client: Kellogg’s South Africa
Campaign: Breakfast for Better Days
Brief: Help position Kellogg’s as the provider of a healthy breakfast that helps you start your day, and get the public to buy a specially marked Kellogg’s cereal to further the cause.
Insight: 1 out of 3 children from disadvantaged homes, typically from the townships, go to school without having breakfast.
Idea: Web documentary of a day-in-the-life story about a child who doesn’t have breakfast — urge viewers to join Kellogg’s cause.
KELLOGG'S "BREAKFAST FOR BETTER DAYS" — MPHO MINI DOCUMENTARY
Client: MTN
Campaign: "ALONE BUT TOGETHER"
Brief: Raise urgency around a new RICA bill that requires network subscribers to register their handsets or face termination.
Insight: Customers, especially pay-as-you-go one's, don't think they'll be affected by the passing of the new bill.
Idea: A 4-part web series about a fictional rehab where "disconnected syndrome sufferers" (subscribers) go for treatment.
MTN RICA "ALONE BUT TOGETHER" MINI DOCUMENTARY
MTN RICA DOCUMENTARY CASE STUDY
Client: Nike Sportswear
Campaign: Always On
Brief: Showcase Nike's SP '11 performance, training and lifestyle range in an engaging and disruptive way.
Insight: Oscar is as much a style icon as he is a track legend, and commands a growing fan base beyond the sport.
Idea: Go behind the scenes to learn about what keeps Oscar switched on (on and off the track).
NIKE "ALWAYS ON" Ft. OSCAR